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The
"Beefmobile Wrangler" visits livestock marketing
facilities to provide beef producers with information on Beef
Checkoff research results and promotional activities. This
program specifically targets beef producers who market cattle
primarily through livestock auction barns as well as all dairy
producers as they market cull cows, heifers and calves through
livestock auction facilities.
In
addition, the “Beefmobile” visits strategically
selected grocery stores and food festivals across the United
States to promote the use of beef to consumers. Promotional
literature will be disseminated, including but not limited
to beef recipes and informational brochures on the benefits
of beef in a healthy diet. Stops will also be made at select
schools along the route to provide interested educators with
free materials with which to teach about beef.
This
position requires a very specific set of qualifications. A
successful candidate should posses the following characteristics:
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Be extremely comfortable while speaking to many types
of individuals – both individually and in front
of groups. The position will require the “Wrangler”
to talk with beef producers, livestock auction personnel,
and consumers of nearly every type.
- Be
thoroughly knowledgeable about the beef industry and have
a passion about speaking of beef’s benefits. In
addition, the position will require a thorough knowledge
of the programs funded by the Beef Checkoff and the results
of those programs and how they have impacted the demand
for beef.
-
Be an individual of extremely high character and integrity
as the “Wrangler” will be a visible representative
of the beef industry and of the Beef Checkoff.
- Be
willing to devote a significant amount of time to travel
away from home and be able to meet the specific requirements
of the strategic schedule provided by the “Beefmobile”
coordinator.
This
is a contractual position. The “Beefmobile Wrangler”
will be required to complete a specified number of visits
to livestock marketing facilities and consumer venues. The
“Wrangler” will be paid on a bi-weekly basis with
a final bonus payment when all stops have been completed.
“Wrangler” will be allowed a stipulated per diem
to cover lodging and meals, and will be provided with a laptop
computer and cellular telephone so that communications may
be efficiently accomplished.
The successful candidate must meet the following specific
requirements:
- Have
graduated with a degree in an animal science, agricultural
science, or communications discipline; or have completed
a significant amount of class work in those areas.
-
Be successful in completing focused media training and
education on programs funded through the Beef Checkoff.
(Provided by NLPA after successful applicant is identified.)
-
Possess a valid driver’s license, an acceptable
driving record, and be able to drive a vehicle comparable
in size to a 15-passenger van.
-
Be able to operate the “Beefmobile” in a manner
that conveys professionalism while being cognizant of
the fact that beef producers’ dollars are being
used to fund the program.
Compensation
will be discussed with interested applicants during initial
telephone interviews. Possibility may exist for full-time
employment with National Livestock Producers Association for
successful candidate.
Please
direct resumes and questions to Tracey Orsburn, Project Manager,
TMOrsburn@nlpa.org,
National Livestock
Producers Association, 660 Southpointe Court, Suite 314,
Colorado Springs, CO, 80906, 1-800-237-7193.
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